Summary: Develop knowledge of the assigned industry and corresponding executive priorities to assist in opportunity identification
Konica Minolta Sensing Americas, Inc., a leading company in the Imaging Industry specializing in color instrumentation and Light Measurement. The Marketing Associate role is responsible for helping establish and execute marketing deliverables. This role will support, develop and maintain marketing materials and programs that are aligned with the Konica Minolta Sensing Americas marketing plan.
Create various marketing and presentation materials including (but not limited to): e-mail marketing, direct mail marketing,
print and internet banner advertisements, web banners
Manage business unit content for Konica Minolta Website
Monitor expenses and input expenditures into assigned marketing budget
Manage Social Media for assigned business unit
Document and coordinate plans and logistics for seminars and tradeshows
Develop regular content for monthly newsletter
Set-up and launch email communication through email automation system
Edit team member documents for spelling, grammar and layout
Provide logistical assistance to tradeshow, events, and seminars
Research and coordinate catered events for local regional seminars and negotiate contracts
Assist in maintaining/tracking marketing materials including brochures and promotional material
Assist with assembling marketing collateral and educational resource kits for events
Support CRM (Saleslogix) in daily maintenance of contacts,prospects,product catalogs and data library
Manage all lead list uploads to the CRM (Saleslogix) for seminars, workshop s, tradeshows,webinars, etc.; with occa sional
assistances from our third-party CRM support group
Create,manage and organize a variety of marketing groups within the CRM (Saleslogix) with occasional assistances from
our third-party CRM support group
2 years marketing experience
Must be extremely detail oriented
Communicate clearly and effectively at all times in verbal and written form
Strong ability to multi-task and manage deadlines
Ability to clearly assess marketing issues and think strategically
Ability to easily work with a team as well as independently
Strong computer skills (Excel, Word, PowerPoint,Outlook)
Working knowledge of email platform preferred
Ability to adapt to change quickly,take initiative and "get things done"
Must be able to travel (up to 15%)
Event planning experience a plus
Konica Minolta offers:
Competitive compensation program.
Outstanding benefits package (including medical, dental, life insurance).
401(k) plan with matching company contribution.
Excellent holiday/vacation plans
Employee Referral Bonus Program.
Ongoing training opportunities.
Visible, exciting work supporting the sales of cutting edge technology and workflow solutions.
Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.